Use Semrush’s Site Audit tool to analyze the health of your website. This tool evaluates your website for over 140 on-page and technical SEO issues. Begin by adjusting the drop-down “Volume” filter to above 1,000. This is the threshold generally recommended for sufficient search traffic. Use Backlinko’s Free Website Authority Checker to find out your website’s authority score. When your content is useful and informative, it builds trust and positions your brand as an authority.
PageSpeed Insights
It builds authority and credibility by showing search engines that others value your content. Like search engines evaluating content based on more than 200 ranking factors, SEO does the same. Search engines like Google publish best practice guidelines, and many professional SEOs share their findings from working on hundreds of sites. Like Ahrefs, Semrush can track your visibility on AI search results with its new feature Otterly AI. You can track your business’s mentions and audience’s sentiments on various AI search engines like Perplexity.ai and ChatGPT. Otterly AI can also automatically track URLs mentioned in AI Overviews and responses generated by AI tools.
Authoritativeness and SEO
By solving these issues, you can increase your site’s visibility in search results and reach more customers. Alongside his training and course work, Cathal runs his own digital marketing agency and is considered an analytics and revenue-generating guru – at enterprise level. He has extensive local and international experience working with top B2B and B2C brands across multiple industries. Because we know how tough marketing can get, we’ve created this handy guide for SEO Anomaly you based on our 25++ years of experience in the industry. So how does Google determine which pages to surface in the search engine results page (SERP) for any given query? By implementing responsive design, robot directives, and other technical elements like structured data and meta tags, you can tell Google (a robot itself) what your site is all about.
- And for that effort to pay off, my content needs to bring in targeted traffic for years.
- This comprehensive guide aims to equip beginners seeking foundational SEO knowledge and experienced marketers looking to enhance their strategies.
- When you find such mentions, politely ask those sites to add a link, making it easier for their readers to find you.
- However, by breaking it down into manageable steps, you can create a strong foundation for your website’s visibility and performance.
If you do not see sales from your efforts, though, an SEO consultant can provide insight into why. Your SEO consultant, for example, may discover that your keywords targeted users with an intent that differs from your ideal client. They’re interested more in a free trial or coupon, for example, than actually signing up or paying for a product.
Unlike other channels, search traffic tends to be consistent and passive. That’s because the number of searches is usually quite consistent month to month. Adding them to your page can help you rank higher for long-tail keywords and potentially improve your Google rankings. This opens up the Content Gap report, where you’ll see the common keyword rankings among these pages.
